About Primary

Primary Communication is an independent, Australia-owned strategic communication company that has been leading the profession since 1990. Corporate, government and community organisations have asked Primary to design strategies, provide counsel and deliver high-impact programs. With partners across the globe, Primary is the best-in-market Australian choice for clients needing a premium strategy service backed up with a passionate delivery team.

The Primary Approach

All Primary strategies start at the endpoint. What does each client really need – is it awareness, knowledge or behaviour change? The first step is always to define what client success looks like. Primary then identifies relevant communication channels and designs useful content to deliver results. Communication programs and campaigns can engage a niche target audience or the whole country. The senior team of professionals listen. They share. And they create incredible results.

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  • Strategies

  • Communication

  • Relationships

  • Impact

  • Results