White Ribbon appoints Primary to help stand up against violence

April 12, 2017

White Ribbon Australia announced a major new partnership with Primary Communication to deliver violence prevention campaigns and reduce the alarming levels of violence towards women in Australia.

“We welcome Primary Communication on board to work with us on continuing to focus White Ribbon’s voice, enhancing our advocacy and prevention work and supporting men’s engagement to take action to stop men’s violence against women.” said White Ribbon Australia CEO, Libby Davies.

Primary Communication will provide an integrated communication framework to raise awareness of White Ribbon and its extensive grassroots programs across workplaces, schools and communities.

The fact that in Australia, over a twelve month period, one woman is killed every week as a result of intimate partner violence, and one in three women have experienced physical and/or sexual violence by someone they know must be changed. Primary will drive a whole of community campaign approach to build engagement with men, boys, government leaders and key community stakeholders.

“We are looking forward to working with White Ribbon to progress raising awareness of the devastating issues surrounding violence against women in Australia.” says Jenny Muir Chief Counsel “Building a future free from violence and abuse requires diligent and creative campaigns across the community. Primary is proud to join White Ribbon at such a crucial period in Australia’s approach to this issue.”

White Ribbon Australia is the latest addition to Primary Communication’s social issues portfolio which includes the Butterfly Foundation, ReachOut, Young and Well CRC, Mental Health Australia, Mental Health Commission NSW, Hunter Institute of Mental Health, and the Australian Human Rights Commission.