Research, monitoring and measurement and evaluation services

Research, monitoring and measurement and evaluation services

Primary believes that an intertwined method of research, monitoring, measurement and evaluation throughout a campaign are vital to its success.

Consistent research and using evidence-based proof points guide dialogue and influence the strategic and tactical approach of a campaign. Continued monitoring and evaluation throughout a project are imperative to ensure that objectives are met with tactics adapting as needed.

Once complete, the campaign is measured and re-evaluated against initial expectations and desired outcomes and results are recorded in a report.