Start Well report investigates the health and wellbeing of early career teachers

June 26, 2017

Primary was proud to continue its support of the Hunter Institute of Mental Health with the launch of the Start Well – research report looking into the health and wellbeing of early career teachers.

Over 450 early career teachers in NSW provided insight into their experiences as a teacher, the challenges they face and the support mechanisms that help them thrive in their career as a teacher.

Hunter’s research provided a number of recommendations to invest further into mentoring and support for early career teachers.

Jenny Muir, Primary’s Chief Counsel said Primary has decades of experience in communication and advocacy in the education and mental health. The Start Well report is a key contribution to advancing both sectors understanding of the support required by early in career teachers.

“This report builds upon the decades of specialist research and program expertise Hunter has in mental health and well-being prevention programs within the education sector. The report is already being welcomed by ministers, stakeholders and of course teachers.”

The Hunter Institute of Mental Health report can be found here:

Keep Looking When Cooking This Winter!

June 19, 2017

Almost half of the house fires in Australia start in the kitchen as a result of unattended cooking.

So to help prevent house fires this winter, Fire & Rescue NSW has released the Keep Looking When Cooking mini mag. Available in cafés, bars, community centres and other locations all over NSW, it features a great collection of mouth-watering recipes from firefighters that will give you the answer to that perennial question – “What’s for dinner tonight?”

Primary Communication is a proud supporter of the Keep Looking When Cooking campaign – our account team will play a crucial role in promoting this important initiative to families and community groups throughout the state. With winter now in full swing, there’s never been a better time to be aware of other potential house fire risks – during the cooler months, there’s also a 10% increase in fires starting in bedrooms/lounge rooms around NSW.

The Keep Looking When Cooking mini mag also has handy tips on how to stay fire safe. Fires can spread in minutes, but it only takes seconds to stop them!

• NEVER leave cooking unattended. If you leave the kitchen, turn off the stove or use a timer to remind you to check your cooking.
• DON’T put anything metallic in the microwave as metal can spark and cause it to catch on fire.
• KEEP matches and lighters out of reach of children as they are unaware of the dangers.
• STORE flammable items (aerosols, cleaning agents and cooking oil etc.) away from heat as they can explode.
• DON’T cook under the influence of alcohol or drugs as it impairs your judgement.
• KEEP loose clothing, fabrics, tea towels and curtains away from the stove as they can catch on fire.
• TURN pot handles inwards to avoid being knocked or grabbed by children.
• KEEP your oven and range hood clean. Excess grease and fat can ignite in a fire.
• DON’T use LPG cylinders for cooking or heating indoors.

• NEVER put water on a fat or oil fire as it will immediately intensify and spread
• TURN off the stove and use the lid to smother the flame if you can

You can also visit the Keep Looking When Cooking website to download the mini mag recipes, as well as additional recipes – and if you’d like to share your delicious recipes, post them to Fire & Rescue NSW Facebook page with the hashtag #KeepLookingWhenCooking

Cruise Line Industry Association sets sail with Primary Communication

May 8, 2017

Cruise Line Industry Association (CLIA) Australasia announced today that Primary Communication will deliver its public relations and advocacy communication services.

Primary Communication will provide an integrated public relations framework to support CLIA Australasia’s role as the cruise industry trade association, and to raise awareness of the industry in the media, social media and across governments.

With over 25 million passengers globally expected to cruise in 2017, the sector is one of the fastest growing segments of the tourism industry. Primary will work to reinforce CLIA Australasia as the voice of the cruise industry in the Australasian market.

CLIA Managing Director, Joel Katz said: “CLIA is looking forward to working with Primary as our new PR and government relations partner. We’ve had a wonderful long-standing relationship with MG Media, but with their principal’s retirement we had to find a new agency. After a competitive pitch, we chose Primary to take us forward.”

“Primary has decades of experience working with a range of industry associations and peak groups to build awareness and influence. We are looking forward to bringing our expertise to the table with CLIA.”

CLIA Australasia is the latest industry association and peak groups to work with Primary Communication. Some of Primary’s industry association experience includes: ACPET (Australian Council for Private Education and Training), Consulting Surveyors of NSW, National Catholic Education Commission, Mental Health Council of Australia, Australian Liquid Petroleum Gas Association, FARE (Foundation for Alcohol Research and Education), Council of International Students Australia, Council of Australian University Librarians, Chiropractors Association of Australia and the Australian Information Security Association.

Primary Communication’s CEO, Chris Hall said: “We are excited to be working with CLIA Australasia on their PR and government advocacy program. With strong growth in both the domestic and international market, and over one million Australians and New Zealanders cruising annually, we are really looking forward to building CLIA’s reputation and influence within Australasia.

White Ribbon appoints Primary to help stand up against violence

April 12, 2017

White Ribbon Australia announced a major new partnership with Primary Communication to deliver violence prevention campaigns and reduce the alarming levels of violence towards women in Australia.

“We welcome Primary Communication on board to work with us on continuing to focus White Ribbon’s voice, enhancing our advocacy and prevention work and supporting men’s engagement to take action to stop men’s violence against women.” said White Ribbon Australia CEO, Libby Davies.

Primary Communication will provide an integrated communication framework to raise awareness of White Ribbon and its extensive grassroots programs across workplaces, schools and communities.

The fact that in Australia, over a twelve month period, one woman is killed every week as a result of intimate partner violence, and one in three women have experienced physical and/or sexual violence by someone they know must be changed. Primary will drive a whole of community campaign approach to build engagement with men, boys, government leaders and key community stakeholders.

“We are looking forward to working with White Ribbon to progress raising awareness of the devastating issues surrounding violence against women in Australia.” says Jenny Muir Chief Counsel “Building a future free from violence and abuse requires diligent and creative campaigns across the community. Primary is proud to join White Ribbon at such a crucial period in Australia’s approach to this issue.”

White Ribbon Australia is the latest addition to Primary Communication’s social issues portfolio which includes the Butterfly Foundation, ReachOut, Young and Well CRC, Mental Health Australia, Mental Health Commission NSW, Hunter Institute of Mental Health, and the Australian Human Rights Commission.

Primary welcomes Eaton to its energy and technology portfolio

April 1, 2017

April is off to a great start, with our corporate team welcoming a new partnership with power management company Eaton after being appointed their PR consultancy in Australia and New Zealand.

With the future of Australia’s energy taking centre-stage with State and Territory Governments and the Federal Government alike, Eaton’s expertise and insight will provide guidance to industry and government’s during key decision making.

Eaton’s services focus on power distribution and power quality. Every day around the globe, Eaton and its people are making power operate more efficiently, effectively, safely and sustainably – from keeping whole cities powered, to giving hospitals the power infrastructure they need to improve critical patient care.

With more than 26 years’ experience working across the fields of technology and energy, Primary is uniquely placed to provide support for Eaton’s goals, partnering with their leadership team to achieve a variety of positive outcomes.

“We’re thrilled to be working so closely with Eaton,” says Elaine Banoub, Account Director at Primary. “With energy such a hot topic at the moment, we’ll be working closely together to educate the wider public on Eaton’s solutions.”

On behalf of everyone at Primary Communication, we would like to welcome Eaton to Primary – together we have great things planned for 2017 and beyond.

To learn more about Eaton’s services, visit