Celebrating 10 years of the ResourceSmart Schools Awards

October 18, 2017

It was a big week for Primary as Mel and Michelle from our team celebrated the winners and finalists of the ResourceSmart Schools Awards 2017 at an official awards event held at the IMAX Theatre Melbourne Museum on Monday 16 October.

This year marked the tenth anniversary of the awards, which are Victoria’s largest sustainability awards for schools. For Primary, this was our sixth year delivering the school’s outreach and event support for this highly successful program.

Primary’s Account Director Mel Bairstow says it is always rewarding to see hundreds of entries come from all over Victoria, showcasing many inspiring sustainability projects and school communities.

“We were thrilled to see teachers and students from all over the state gathered together to celebrate the occasion – some even came from as far afield as Kaniva and Warracknabeal!

“And while over the six years we have managed more than 970 entries, we are continually impressed year on year by the commitment schools have to sustainability and climate change.”

This year’s event was hosted by gardening guru Costa Georgiadis of ABC’s Gardening Australia. Bringing his signature high-energy style and a genuine passion for the environment, he was a tremendous hit with both students and adults.

The ResourceSmart Schools Awards are part of the ResourceSmart Schools program to help recognise schools that embed sustainability into everything they do, and acknowledge the steps taken to minimise waste, save energy and water, and reduce greenhouse gas emissions.

To see the full list of finalists and winners, click here.

National Agenda for Eating Disorders Launched

September 19, 2017

A new era of commitment to deliver change to Australians with eating disorders. Advocacy projects can sometimes last months or years depending on the complexity of the issue and the decision makers involved.

There are 1 million Australians with an eating disorder and their treatment and support needs have been largely ignored to date. Yesterday, thanks to the Butterfly Foundation’s efforts, the Australian Health Minister Greg Hunt announced Australia’s first policy approach to eating disorders. The National Agenda for Eating Disorders, together with the Minister’s re-stated commitment to deliver a Medicare response for eating disorders, are the key commitments needed to begin health system reform.

Along with the announcement of necessary funding for health workforce training, the Minister also announced an additional $1.7 million for the expansion of Australia’s dedicated free national support line and online counselling service 1800 ED HOPE. Primary Communication is proud to continue to support this advocacy project as it harnesses the sector and government’s momentum to deliver the changes needed.https://lnkd.in/gpSsvde

Minister Hunt in an interview with ABC.

Primary Communication is ANZ Cyber Security partner for Code Red

August 2, 2017

Sydney, Australia- 02 August 2017 – Primary Communication today announced it has joined Code Red, the first international PR network specialising in IT security technology.

Serving global security technology companies needing best-in-country services, Primary Communication is the only Australian public relations and marcomms firm to be accepted as a member of the Code Red Security Network.

The Code Red security network already has 18 specialist agencies working to provide cohesive, integrated campaigns to improve the knowledge and reputation of global security firms.

“We’re proud to welcome Primary Communication as the Australian and New Zealand partner, and as part of our overall strategy to offer global security communications support and opportunities for our clients in the security industry,” commented Code Red founder Dianne Canham.

“Businesses are investing in smart defences against data breaches and malware. They need the latest technology to tackle emerging threat vectors carried across mobile devices, the cloud and now the Internet of Things.”

Elaine Banoub, Account Director, Primary Communication said the Australian team is thrilled to be joining the Code Red Security Network. “IT security is a massive issue from the boardroom to the shopfront of every company and government group in Australia and New Zealand. Our technology clients do much more than provide systems, they are also contributing to the public dialogue.

“Working closely with the Code Red team, we can effectively tap into a much wider network of global services and roll out harmonised campaigns that are tailored to our unique local markets.”

The partnership with benefit from Primary Communication’s strong presence in ANZ along with Code Red’s existing international footprint of co-branded partners and affiliates across the globe.

Start Well report investigates the health and wellbeing of early career teachers

June 26, 2017

Primary was proud to continue its support of the Hunter Institute of Mental Health with the launch of the Start Well – research report looking into the health and wellbeing of early career teachers.

Over 450 early career teachers in NSW provided insight into their experiences as a teacher, the challenges they face and the support mechanisms that help them thrive in their career as a teacher.

Hunter’s research provided a number of recommendations to invest further into mentoring and support for early career teachers.

Jenny Muir, Primary’s Chief Counsel said Primary has decades of experience in communication and advocacy in the education and mental health. The Start Well report is a key contribution to advancing both sectors understanding of the support required by early in career teachers.

“This report builds upon the decades of specialist research and program expertise Hunter has in mental health and well-being prevention programs within the education sector. The report is already being welcomed by ministers, stakeholders and of course teachers.”

The Hunter Institute of Mental Health report can be found here: http://www.himh.org.au/home/our-programs/child-youth-and-wellbeing-program/start-well

Keep Looking When Cooking This Winter!

June 19, 2017

Almost half of the house fires in Australia start in the kitchen as a result of unattended cooking.

So to help prevent house fires this winter, Fire & Rescue NSW has released the Keep Looking When Cooking mini mag. Available in cafés, bars, community centres and other locations all over NSW, it features a great collection of mouth-watering recipes from firefighters that will give you the answer to that perennial question – “What’s for dinner tonight?”

Primary Communication is a proud supporter of the Keep Looking When Cooking campaign – our account team will play a crucial role in promoting this important initiative to families and community groups throughout the state. With winter now in full swing, there’s never been a better time to be aware of other potential house fire risks – during the cooler months, there’s also a 10% increase in fires starting in bedrooms/lounge rooms around NSW.

The Keep Looking When Cooking mini mag also has handy tips on how to stay fire safe. Fires can spread in minutes, but it only takes seconds to stop them!

• NEVER leave cooking unattended. If you leave the kitchen, turn off the stove or use a timer to remind you to check your cooking.
• DON’T put anything metallic in the microwave as metal can spark and cause it to catch on fire.
• KEEP matches and lighters out of reach of children as they are unaware of the dangers.
• STORE flammable items (aerosols, cleaning agents and cooking oil etc.) away from heat as they can explode.
• DON’T cook under the influence of alcohol or drugs as it impairs your judgement.
• KEEP loose clothing, fabrics, tea towels and curtains away from the stove as they can catch on fire.
• TURN pot handles inwards to avoid being knocked or grabbed by children.
• KEEP your oven and range hood clean. Excess grease and fat can ignite in a fire.
• DON’T use LPG cylinders for cooking or heating indoors.

• NEVER put water on a fat or oil fire as it will immediately intensify and spread
• TURN off the stove and use the lid to smother the flame if you can

You can also visit the Keep Looking When Cooking website to download the mini mag recipes, as well as additional recipes – and if you’d like to share your delicious recipes, post them to Fire & Rescue NSW Facebook page with the hashtag #KeepLookingWhenCooking