Primary delivers tailor-made strategies that meet clear milestones and measured results for clients in the government, corporate and community sectors.
Electricity Safety Week
Electricity Safety Week is a collaborative effort involving five electricity distribution companies, Ausgrid, Essential Energy, Endeavour Energy, Ergon Energy and Energex, teaching children how to stay safe around electricity.
Primary delivers a curriculum-based interactive resource pack and activation program that supports teachers and students in learning how electricity works, and how to stay safe around electricity.
BOC South Pacific
BOC is Australia’s leading gas and engineering company and has worked with Primary for more than 15 years.
Primary provides high level strategic communication support to the entire BOC South Pacific business including internal, brand, public relations and general communication programs.
The Butterfly Foundation represents all people affected by eating disorders and negative body image issues.
Primary has provided strategic communication and government relations for many years and most recently played an instrumental role in the Federal Government’s commitment to fund treatment worth $110 million for people with eating disorders.
Barnardos is one of the most well-known child protection organisations globally. Barnardos Australia has built a reputation for its multi-disciplinary services to support the welfare and needs of children, and their families.
Primary provides strategic communication and government relations support to promote Barnardos policy priorities for a reformed child protection and care system.
Eaton is a diversified power management company and global technology leader in electrical systems.
Primary positions Eaton’s technical expertise through thought leadership in media and speaking opportunities, driving brand awareness and market for Eaton.
Educational Testing Service
Educational Testing Service (ETS) is the creator of the global English proficiency measurement, TOEFL, which has been the global standard for measuring English-language communication skills for more than 50 years.
Primary works to develop open and effective English language testing policies in the changing Australian education and immigration markets.
Fire and Rescue NSW
Fire and Rescue NSW (FRNSW) is one of the world’s largest urban fire and rescue services.
Primary uses research data to design and deliver integrated communication programs to build awareness, drive behaviour change, educate communities, engage stakeholders, communicate internally and manage highly interactive digital platforms across FRNSW campaigns.
Large Format Retail Association
Large Format Retail Association (LFRA) is the national peak industry association for Australia’s large format retail sector, otherwise known as ‘Big Box’ retail.
Primary achieved reform in planning legislation to change the definition of ‘bulky goods premises’ to ‘specialised retail premises’ to reflect business models in the large format retail sector and is currently developing LFRA’s news platform.
Pacific National is Australia's largest private rail freight operator, transporting bulk commodities and containerised freight across the country.
Primary is delivering a community relations plan and communication strategy to build Pacific National’s support within the local community to operate an intermodal facility in St Marys, NSW.
Photon Energy Australia
Photon Energy Australia is a global solar power solutions and services company with extensive expertise covering the entire lifecycle of solar power systems.
Photon is currently developing several large-scale solar PV projects in NSW. Primary provides Photon media relations support.
Scouts Australia is Australia’s largest youth organisation and provides personal development programs for children and young adults from 6 to 25 years.
Primary provides strategic issues management advice and helps the organisation focus on positive, core activities supporting young people across Australia.
Triple P International
The Triple P – Positive Parenting Program ® is a parenting and family support system designed to prevent, as well as treat, behavioural and emotional problems in children and teenagers.
Primary has been working with Triple P International to raise the profile of programs with State and Territory Governments.
Zebra Technologies empowers those on the front line in retail, healthcare, transportation and logistics, manufacturing and other industries to achieve a performance edge with solutions across barcode and card printing, location solutions and enterprise focused mobile computing, data capture, RFID and WLAN products and services.
Primary is responsible for connecting Zebra with key stakeholders, building brand recognition through innovative marketing and lead generation campaigns and targeted networking events
Belinda Mason Photography
Belinda Mason’s work has focused on taboo social issues that explore the very personal and sometimes difficult subjects of grief, body image, disability, identity and family.
Belinda Mason Photography is a pro-bono client and Primary provides media and government relations around events such as the United Nations Commission of the Status of Women and United National Commission on the Rights of Persons with Disability.
Australian Council for Educational Leaders
The Australian Council for Educational Leaders (ACEL) is the largest professional association in the education sector in Australia and the wider Asia-Pacific region.
Primary designed an evidence-based advocacy and engagement program for ACEL and supported ACEL in its commitment to recognising leadership excellence in the education sector.
Australian Human Rights Commission
The Australian Human Rights Commission is an independent statutory body leading the promotion and protection of human rights in Australia.
Primary created the Back Me Up online behavioural change strategy and campaign to raise awareness of the importance of bystanders against bullying, which attracted strong participation from young people and achieved national recognition through media and social media engagement.
Australian Hydrogen Council
The Australian Hydrogen Council (AHC) is the peak body for the hydrogen industry, representing members from across the entire hydrogen value chain. Primary provides public relations and government relations advice to support the AHC’s policy objective to build a secure, clean and resilient energy future based on hydrogen.
Star Scientific Limited is a leading hydrogen research, development and deployment company based in Australia who developed a breakthrough technology for converting hydrogen into heat without combustion – the Hydrogen Energy Release Optimiser, or HERO®. Primary positions Star Scientifics vast scientific expertise through strategic communication, media relations and social media support to enhance brand awareness.
Claroty is an industrial cybersecurity company trusted by the world’s largest enterprises. Primary drives brand awareness of Claroty’s full range of industrial cybersecurity solutions through targeted publicity campaigns and thought leadership programs in media
National Mental Health Commission
The National Mental Health Commission monitors and reports on investment in mental health suicide prevention initiatives, provides evidence-based policy advice to Government and disseminates information on ways to continuously improve Australia’s mental health, wellbeing and suicide prevention systems, and acts as catalyst for change to achieve those improvements.
Primary develops and implements strategic stakeholder and communication programs to support the National Mental Health Commission in delivering evidence based advice to the Government.
Property NSW is a statutory body of the New South Wales Government that manages the State's significant property portfolio and its places.
Primary developed a stakeholder support program ahead of The Chinese Garden of Friendship’s 30th birthday celebration.