Social issues

Creating common ground in complex issues

Governments, organisations and knowledge experts need to work together on issues that are critical to the social health, well-being and sustainability of our communities.

Primary Communication has more than twenty years of experience working closely with key interest groups to build successful stakeholder campaigns. These programs effectively changed behavior, influenced opinion and government policy or educated broader community clusters.

Primary’s team has a deep knowledge and expertise of social issues including:

  • Public health: mental health, eating disorders, illicit drugs and alcohol abuse, domestic and family violence
  • Immigration and work force issues
  • Climate change and the environment
  • Human rights based campaigns and education programs
  • Education from early childhood, through primary and secondary school, tertiary, international and continuing workplace development

We do this through:

  • Creating positions of leadership and expertise
  • Strategic communication programs
  • Advocacy and stakeholder engagement activity
  • Government relations
  • Building sustainable financial models using contemporary investment strategies (Shared Value, Social Investment Bonds, CSR)
  • Media and community influence programs
  • Education and awareness campaigns – in community or curriculum based behaviour change programs
  • Fundraising campaigns
  • Convening roundtable and town hall meetings
  • Developing influential conferences communication strategies
  • Creating content and language to influence change associated with an issue

Award-winning team

Primary Communication’s social issues team has won the following awards:

PRIA NSW State Awards for Excellence (2013) – Winner of Public Affairs Category for Butterfly Foundation’s Paying the Price Report Campaign

PRIA National Awards for Excellence (2013) – Highly Commended for the Public Affairs Category for Butterfly Foundation’s Paying the Price Report Campaign