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Creating influence for International Education

In 2010 Primary Communication was contracted by the Australian Council for Private Education and Training following a critical decline in international student numbers. As a result of significant changes by the Government to the student visa program, education providers taking advantage of gaps in the federal and state government regulatory oversight of international education and, Australia’s 3rd largest export industry was in crisis.

Primary was asked to recommend and implement a strategy to affect change in the opinion and actions of key decision makers and to reverse the negative effects. It was a two year program.

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