Marketing communication

Primary works as either the project lead or team member on integrated marketing programs with a range of advertising, print production, direct and web companies.

Joint planning from the outset ensures an integrated and consistent brand presentation to all stakeholders. Resources can be leveraged across various marketing programs. This can cover many areas including:

• Information - brochures, websites, advertisements, magazines, billboards
• Media relations: on-line, print, radio and TV, trade and technical, daily national and metropolitan newspapers, consumer
• Customer, partner and supplier relations: events and workshops
• Internal relations: communication audits, change management, employee induction and information, employee and management surveys
• Investor and analyst relations: briefings, relationship building strategies
• Government relations: government media, lobbying
• Influencer relations: speaking opportunities, one-on-one meetings, panel discussions
• Consumer education programs: multilingual marketing, events and launches
• Community consultation and research