Media and publicity

Over the years we have developed a huge media database including on-line publications, magazines, radio, TV, trade and technical publications, daily national and metropolitan newspapers, regionals, suburbans, consumer and vertical media.

Contacting journalists and crafting a newsworthy angle tailored for their publication is just part of a good media program. Building relationships, strong perceptions and natural 'point-of-call' positioning ensures our clients have the opportunity to participate in key news items and deeper background or information pieces.

Our commitment to providing quality, objective press information with little marketing hype ensures that we get results in the right places. Primary can deliver:

Strategic messaging through PositionPower:

• Media training and continuous coaching
• News releases, features, case studies, white papers, educationals
• Executive interviews, briefings, launches, speaking engagements
• Leadership statements and opinion pieces
• Events and launches