How we work

We focus on the ethical delivery of measurable results.

Measurable outcomes

We will agree communication objectives with you from the outset. At each stage of the process we assess and tailor activities using a variety of techniques:

• Surveys, pulse polling and focus groups
• Performance analysis on reach, message and impact
• Regular work-in-progress and review schedules
• Transparent reports of actions, results and costs
• Complete transparency

Contractual conditions are designed to meet your specific needs and can be based on a program approach - with hourly billing up to a set ceiling, a set project fee, straight hourly fee or rolling retainer.

We offer complete transparency and provide detailed activity reports in support of all invoices and can supply timesheets if required.

Ethical conduct

All our staff must abide by stringent industry codes and ethics. Primary is a member of the Registered Consultancies Group of the Public Relations Institute of Australia and is governed by the code of consultancy practice.

Conflict of interest

Primary will only represent organisations with competing interests if both parties agree and clear management processes are in place to protect each client’s intellectual property and commercial security.

Where a choice is needed due to an emerging conflict or competing interests, we will make this quickly and transparently. The key criteria used are longevity of service and quality of supplier partnership, although other factors may also be considered.

If we resign a client we will make every effort to place them with another agency.