Communication strategy

We develop useful and practical plans to support your organisational priorities. These may be short-term marketing programs or longer-term corporate responsibility and behavioural change strategies.

We have developed the PositionPower tool to align your communication strategy to your overall business direction.

The process centres around a workshop with senior executives to help them ‘frame and explain’ their strategy. The session is facilitated by experienced Primary counsellors and engages business leaders in evaluating the various options for corporate positioning.

PositionPower begins with:

• Research and position analysis
• Scenario development in vertical targets
• Strategy design and workshops
• Development of a cohesive message framework supported by realistic and measurable strategies
• Action mapping and monitoring