case studies
BOC communication
Brief: BOC requires communication support across internal, external, media, government and key stakeholder groups. Some activity is day-day outreach, and some is major issues and crisis management to handle journalists, employees and suppliers during major upheavals.
Butterfly Foundation
Brief: Primary Communication was contracted by The Butterfly Foundation as part of the National Eating Disorders Collaboration project for the Australian Government to develop and deliver all communication and public relations materials, consultancy and advice in 2009
COzero launch
Brief: Primary developed the audience engagement program for the launch of COzero's business and implemented a six month launch strategy inline with the 2007 Australian Federal election.
Electricity Safety Week
Brief: Demonstrate Energy Australia's duty of care by raising awareness amongst young children of the risks surrounding electricity and help to prevent accidents or death of children involving electricity.
Orange Profile Building
Brief: France Telecom launched the Orange Business Services brand in Australia in 2006, and Primary has helped build a strong profile in top tier business organisations as well as business and telecommunications media outlets.
Anex
Brief: Primary works closely with Anex to manage government and community opinion around injecting drug use and associated public health issues.
Port Botany expansion
Brief: Primary was brought on to promote the 60 hectare development of the third terminal at Port Botany. From launching the development through to construction milestones Primary is to pursue both vertical and mainstream media.
Girl Guides Australia
Brief: Primary worked closely with Girl Guides Australia to create a campaign based upon its first national 'What Guides Say' survey.
