Integrated marketing communication program

Primary can work as the project lead or as the team member on integrated marketing programs with a range of advertising, print production, direct marketing and online companies.

Joint planning from the outset ensures an integrated and consistent approach to all stakeholders, with resources that can be leveraged across various marketing programs. This can cover many types of projects, including:

  • Provision of mass information – brochures, websites, advertisements, magazines, billboards
  • Media relations – on-line, print, radio, TV and social; trade, consumer and technical; local, national, regional and metropolitan
  • Customer, partner and supplier relations – events and workshops
  • Internal relations – communication audits, change management, employee induction and information, employee and management surveys, workforce restructuring
  • Investor and analyst relations – briefings, relationship building strategies, speaking opportunities, one-on-one meetings, panel discussions
  • Crisis and issues management – stakeholder engagement, reputation repair and emergency support
  • Government relations – policy formulation, advocacy and engagement
  • Consumer education programs – marketing, events and launches
  • Community consultation and research