Welcome to Primary Communication

Boardroom communication strategies, complex stakeholder campaigns and influential policy engagement projects are just some of the activities designed and delivered by the Primary team every day. We deliver award-winning strategies and services to the corporate, government and community sectors.

Primary is in the business of helping organisations to understand their stakeholders and then adopting a position which is clearly understood. Our consultancy succeeds by fine tuning public relations, reputation management and stakeholder engagement strategies to create exciting outcomes.

Whether it is media publicity, thought-leader influence or a broad public campaign, our hands-on team designs and executes tight, tactical projects creating results that can be easily quantified.

New intern guidelines help nurture future talent

Primary’s very own Annabelle Warren has been working closely with the Public Relations Institute of Australia (PRIA) to develop new internship guidelines. “Interns have been part of our DNA for decades. But now there are so many PR and Communication courses, it’s hard to keep track of all the rules and systems. There are also [...]

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Capturing the message

One of Primary’s favourite partners, Belinda Mason, is featured in this year’s HEAD ON festival at the NSW state library.Her amazing, ranging from corporate to social affairs, always strikes a chord with the Primary team. Her exhibition at HEAD ON investigates the skewed view between indigenous and minority Australians and the general Australian population. The [...]

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Primary shares its knowledge

Primary’s very own Annabelle Warren was invited to be a guest speaker on Eagle Waves Radio, Eagle Business program, on Wednesday 9th May. Sharing her knowledge and expertise in small business with host Matthew Bywater, Annabelle delved into key PR topics including crisis management, client expectations and the notion that ‘all PR is good PR’. [...]

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“All programs are designed to support organisational strategy and clear measurements are put in place.”
Primary Communication
“One of the things that attracted me to Primary and has continued to give me more assurance, is their ability to handle the more complicated and broader picture relating to policies…and their success at bringing in key outside influences.”
Warring Neilson, Government Relations Manager, Elgas
“We offer complete transparency and provide detailed activity reports in support of all invoices and can supply timesheets if required.”
Primary Communication
“We needed to turn things on their heads across a whole range of different stakeholders, and Primary were excellent at coming up with effective and innovative ways of actually communicating the message we had to get across.”
Christine Morgan, CEO, Butterfly Foundation
“We focus on the ethical delivery of measurable results.”
Primary Communication